Aaargh - wasn't quite quick enough with the TV remote, and found myself alighting on the Alan Titchmarsh show (not a normal destination) in time to see the shameless marketing package that is 'Blake' performing what is quite possibly the worst 'wedding' song ever, written by Simon May (whose past crimes include the Howards' Way theme - say no more). Naturally, this song will now grace every wedding you have the misfortune to attend FOR THE NEXT TWENTY YEARS!
Once the bile induced by hearing said tune had receded, I couldn't help but admire the marketing machine behind this group....
1. Blake are four good-looking classically-trained posh boys of which two are 'acquaintances' of Kate Middleton so, lots of sofa mileage in embellishing this connection in the run-up to the wedding,
2. They are carefully styled...in cardigans - whilst this will have any sane woman under 50 running for their copy of Slipknot's latest CD in retaliation, the granny brigade will love them...and the CDs they will be bought for Christmas/birthdays from uninspired family members, ker-ching!
3. Everyone knows that the way to guarantee lots of royalties from your music for the rest of your life is to write a Christmas, funeral or wedding song - see Noddy Holder for his crimes against the festive season 30+ years on!
4. This song has been around for a least a year, however with a clever bit of re-promotion using the Royal Wedding as a hook will create demand for downloads!
On a related note, couldn't help but notice how anything with the happy couple's face on was flying off the supermarket shelves this week - whatever happened to understated taste and elegance?!
No comments:
Post a Comment