Wednesday 30 March 2011

Claiming my blog

Today have listed with Technorati so need to claim my blog
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Monday 28 March 2011

Destination Liverpool....and Primark

Took 12 teenage girls to Liverpool for a weekend of culture, sight-seeing and, more importantly in their eyes, retail therapy!
On returning from their shopping expedition, I did a (v. un-scientific) survey of where they'd been - and, to a woman, all  twelve had a Primark bag in tow....along with war stories from the changing room and till queues!
Peer pressure remains alive and well...with one group of four friends all sporting a bag from the teenage brand of the moment - Hollister.

Meawhile, I braved the sales in Next and Gap - big cuts, lots of people browsing but not much till action....took one look at Primark and fled - the massive four storey outlet in Liverpool is surely the modern definition of Dante's circles of hell! 

Thursday 24 March 2011

Facebook Adverts....unconscious endorsement?

We all know that personal recommendation is one of the strongest drivers to purchase and is a key advertising tool, so no surprise that Facebook has got in on the act.

What concerns me is that when someone has clicked to 'like' a page, Facebook takes that action and infers that it is an endorsement of the product/company to their network of friends - the advert is worded to say, for instance "Sam likes Denver Sushi".

As many people click 'like' when they don't have any strong feelings about the company/product, haven't ever tried it, or click 'like' on a whim (we've all done it!), they could be unwittingly endorsing products/companies that they wouldn't consciously choose to!

In good  'ole Facebook style, the default setting is to allow Facebook Adverts!
 
Prevent the devaluation of your recommendation - change your account settings now!