We all know that personal recommendation is one of the strongest drivers to purchase and is a key advertising tool, so no surprise that Facebook has got in on the act.
What concerns me is that when someone has clicked to 'like' a page, Facebook takes that action and infers that it is an endorsement of the product/company to their network of friends - the advert is worded to say, for instance "Sam likes Denver Sushi".
As many people click 'like' when they don't have any strong feelings about the company/product, haven't ever tried it, or click 'like' on a whim (we've all done it!), they could be unwittingly endorsing products/companies that they wouldn't consciously choose to!
In good 'ole Facebook style, the default setting is to allow Facebook Adverts!
Prevent the devaluation of your recommendation - change your account settings now!
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